Professional Experience
Founder
ClaimWinger.com- Founded and launched ClaimWinger.com, a platform helping air passengers claim compensation for flight disruptions
- Developed comprehensive go-to-market strategy and brand positioning in the competitive flight compensation market
- Established partnerships with legal experts and aviation authorities to ensure compliance and service quality
SEM Manager
Performics
- Leading SEM strategies and campaign execution for major retail and e-commerce clients
- Managing substantial advertising budgets with focus on ROI optimization and performance growth
- Implementing advanced bidding strategies and automation solutions using Google Ads and Microsoft Advertising
CMO
Skycop.com- Directed comprehensive marketing strategy for a leading flight compensation service across multiple European markets
- Managed €2M+ annual marketing budget, optimizing allocation across digital channels for maximum customer acquisition
- Led cross-functional team of 12+ marketing professionals including SEM, SEO, Content, and CRM specialists
Senior SEM Manager
AirHelp- Managed €1.5M+ monthly SEM budget across 15+ markets in Europe, US, and APAC regions
- Developed and executed comprehensive paid search strategies for flight compensation services
- Led team of 4 SEM specialists, providing guidance on campaign optimization and best practices
Business Owner
Costa Blanca
- Founded and operated hospitality business in Costa Blanca region, managing all aspects of business operations
- Developed comprehensive marketing and customer acquisition strategies for tourism industry
- Implemented digital presence including website, booking systems, and online reputation management
Performance Manager
Wavemaker
- Led performance marketing initiatives for major automotive and FMCG brands including Škoda and Unilever
- Managed combined budget of €500K+ monthly across Google Ads, Facebook Ads, and programmatic channels
- Developed integrated performance strategies aligned with brand objectives and business KPIs
Digital Coordinator
MediaCom
- Coordinated digital campaigns for premium brands including P&G, Jeronimo Martins, and MediaMarktSaturn
- Managed day-to-day execution of search, display, and social media advertising campaigns
- Collaborated with creative and strategy teams to develop integrated campaign approaches
Digital Specialist
MediaCom
- Executed digital advertising campaigns across search and display channels for leading brands
- Supported senior team members in campaign setup, monitoring, and optimization activities
- Conducted competitive analysis and market research to inform campaign strategies
Specjalista SEM
MBridge
- Managed SEM campaigns for Smyk.com, Poland's leading children's products retailer
- Optimized campaign structure and bidding strategies to improve ROI and conversion rates
- Conducted keyword research and ad copy testing to enhance campaign performance
SEM Specialist
Performance Media
- Executed search engine marketing campaigns for diverse client portfolio across multiple industries
- Implemented campaign tracking and conversion measurement systems
- Performed regular account audits and optimization to improve campaign efficiency
Google AdWords Specialist
Internet Plus
- Managed Google AdWords campaigns for small to medium-sized businesses across various sectors
- Created campaign structures, ad copy, and landing page recommendations
- Monitored campaign performance and implemented optimization strategies
Education
Master's Degree in Sociology
Uniwersytet im. Adama Mickiewicza w Poznaniu
Poznań, Poland • 2008 - 2013
Completed a five-year program in Sociology, earning a Bachelor's degree after three years and a Master's degree after five years. Specialized in Power and Communication in Organizations and Sociology of the Public Sphere, focusing on social structures, communication dynamics, and the role of institutions in contemporary society.
Portfolio & Projects
ProblemLot.com
Comprehensive guide and expert advice for handling flight disruptions, delays, and cancellations. Helping passengers understand their rights and claim compensation.
Wise-Flight.info
Essential tips and detailed information for air travelers. From booking strategies to in-flight comfort, making every journey smoother and more enjoyable.
Rekompensatalot.info
Comprehensive information about compensation rules for delayed and cancelled flights. Understanding passenger rights and claiming what you deserve.
BizneslLot.info
Tailored information and practical advice for business travelers. Maximizing productivity, comfort, and efficiency during corporate flights.
FlyStories.info
Captivating narratives and real experiences from the world of aviation. Stories that inspire, inform, and celebrate the magic of flight.
All projects focus on providing valuable information and support to air travelers